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Privacy Policy

Last updated: 31/01/2026

ASM Academy – UAE (“we”, “us”, “our”) is committed to protecting the privacy and personal data of schools, parents, and website users.

This Privacy Policy explains how we collect, use, store, and protect personal information when you use our website, contact us, or book services.

1. Information We Collect

We may collect the following information:

a) Information you provide

  • Name

  • Email address

  • Phone number

  • School name and role (for school enquiries)

  • Child’s age or programme details (for parent bookings)

  • Any information submitted via contact or booking forms

b) Automatically collected information

  • IP address

  • Browser type and device

  • Pages visited and time spent on the site

  • Cookies and usage data (see Cookie Policy)

2. How We Use Your Information

We use personal data to:

  • Respond to enquiries from schools and parents

  • Arrange school meetings and consultations

  • Manage activity bookings and communications

  • Improve our website and services

  • Comply with legal and safeguarding obligations

We do not sell or rent personal data to third parties.

3. Legal Basis for Processing

We process personal data based on:

  • Consent (when you submit a form or booking)

  • Legitimate interest (to respond to enquiries and operate services)

  • Legal obligations (safeguarding, regulatory, or contractual requirements)

4. Data Sharing

We may share data only where necessary with:

  • Booking or payment providers (where applicable)

  • IT and website service providers

  • Regulatory or legal authorities if required by law

All third parties are required to keep data secure and confidential.

5. Data Storage & Security

We take appropriate technical and organisational measures to protect personal data, including:

  • Secure servers and access controls

  • Limited access to personal information

  • Staff awareness of data protection responsibilities

Data is stored only for as long as necessary for its intended purpose.

6. Children’s Data

We take children’s privacy seriously.

  • We only collect children’s information when provided by a parent, guardian, or school

  • Children’s data is used solely for programme delivery, safety, and communication

  • We do not use children’s data for marketing purposes

7. International Data Transfers

Where data is transferred outside the UAE or UK (for example, through secure cloud services), we ensure appropriate safeguards are in place.

8. Your Rights

You have the right to:

  • Request access to your personal data

  • Request correction of inaccurate data

  • Request deletion of your data (where legally permitted)

  • Withdraw consent at any time

Requests can be made by contacting us using the details below.

9. Cookies

Our website uses cookies to improve functionality and user experience.

For more information, please see our Cookie Policy.

10. Changes to This Policy

We may update this Privacy Policy from time to time.
Any changes will be posted on this page with an updated revision date.

11. Contact Us

If you have any questions about this Privacy Policy or how your data is handled, please contact:

ASM Academy – UAE
Email: info@asmacademy.ae

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